Your brand is more than a logo

Your brand is more than a logo

There’s much more to your brand than your logo. Scroll down for the in and outs of branding your business.

A Logo Is Not a Brand

“Lots of people think that brand begins and ends there β€” that once we shine up the name they can stick it below their email signature, pop it on their website, and, voila, they have a new brand.”

https://hbr.org/2011/06/a-logo-is-not-a-brand


Branding 101: Why Branding Is Much More Than a Logo

“Your brand represents all that you stand for as a company. It tells the story of why, how and what you do. It communicates your values, purpose, and personality as a business. It gives people reasons to buy from you and trust you.”

https://www.customfitonline.com/news/2017/1/20/branding-101-why-branding-is-more-than-a-logo/


4 Inexpensive branding strategies for small businesses

“The first step to branding your small business is understanding who you are.”

https://99designs.com.au/blog/business/cheap-branding-strategies-small-business/


More than a logo: The difference between branding & marketing

“While branding is being, marketing is doing. In essence, your brand is who you are and your message, while marketing is how you communicate that message.”

https://www.bakercreativedesign.com/post/the-difference-between-branding-marketing


Rebranding checklist to guide your program

“A rebrand is so much more than a new logo. It’s a complete brand makeover. Your goal is a new, focused, clearer, stronger visual and verbal brand that reflects who you are, what you stand for and what your audiences expect.”

https://www.optimizemybrand.com/2016/04/09/rebranding-checklist/

 

Feature photo by rawpixel.com on Unsplash